The Book Promotion Toolkit: 100 Tips for Authors
 


Contents

Creating a Traditional Media Kit

Here are some general tips for creating a media kit.

Selecting Media Lists
Media lists provide you with the contacts you’ll need to promote your book.

Crafting Pitches
Even first-time authors can grab the limelight . . . if the pitch is right.

Timing Your PR Campaign
Here’s how to determine the best deployment schedule for your PR efforts.

Finessing Media Interviews
Here are some general tips for making media interviews work.

Appearing in Bookstores
When bookstores feature an author signing or events, that can be a great opportunity to do more than sell books.

Creating an Author Website
An effective Web site for your book can build a community of your readers, and serve as a platform for announcing your latest titles.

Putting Author Blogs to Work
Beyond all the hype about blogging, the fact is, blogs are a powerful PR and marketing tool for authors.

Creating Author Podcasts
Think of a podcast as your own radio show — you can say whatever you want to a potentially huge audience.

Promoting through eCards
eCards, the digital equivalent of traditional book postcards, can be highly effective vehicles for marketing your book.

 

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